| Online PR |
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Tips for online PR The activities of online pr are targeted towards influencing media, communities and audiences that exist solely on the Internet using online channels. Company blogs form important source of information to the customers. Pitching of the blogs should be done carefully because there is no editorial calendar for blogs as in case of traditional public relations. The companies should consider appropriate mix of tactics based on the product that is being promoted. For example implementation of press releases, wire services such as PR Newswire and PRWeb, an online media kit, an optimized blog and a good SEO effort is recommended if the company has news to spread to its digital Audience. |